Category Archives: Capture Pages
I want to dedicate this post as a “back to the basics” tutorial for all my readers who are in the “getting your feet wet” phase of online marketing. I pulled the following video from the Confessions of an Online Mastermind:the fast track video vault to help you uncover the secrets of creating effective capture pages to help you build your list of highly targeted leads.
You are about to learn some key building blocks for turning the Internet into a massive “highly-qualified leads” generator for you business.
What I mean is that this piece of Internet real-estate is what will help you build your list. Let’s just say that in order to own and run a successful business online, you MUST be building a list of highly targeted people that you can market to till the end of time.
Just think for a second how successful you will be when you constantly have interested people contacting you everyday, instead of you chasing your warm market (people you know directly) around all day looking for business partners?
To begin with, what you need is a squeeze page. It’s a specific type of web page and requires a specific design to maximize your conversion rate. A squeeze pages’ only purpose is to CAPTURE LEADS…that’s it.
It’s a well calculated funnel process that takes people from the top of the site and leads them to the only option they have available…requesting information from you.
If you want to start generating your own highly targeted leads, you will need to have your own capture page.
This is VERY important because if your squeeze page does its job correctly, you’ll have a constant, growing list of prospects that you can market to. How much easier will your job be when you have a list of 8,000 people to market to?
There’s definitely a right way, and an absolute wrong way to build a squeeze page. Unfortunately, I see a lot more “wrongs” out there than highly- effective rights.
Most people who attempt to build their own lead capture pages jump right in without having the proper training or following a few SIMPLE guidelines.
Let me give you one solid piece of advice when it comes to squeeze pages, and marketing in general. Are you ready?
It’s ALL about psychology! Learn who your customer is and tailor EVERYTHING around THEIR wants, needs, and desires. It is your job to provide answers.
You must give them what THEY are looking for. NOT what YOU want them to be looking for or THINK they’re looking for.
Most marketers out there are struggling because they forget about the fundamentals of the game. I call it a game because it IS. It’s a psychological game of cat and mouse.
Don’t get me wrong and think I mean any of this in a calculating way or promoting the use of trickery. When I say, “know your customers”, I mean it, because you have to be prepared to provide true value and REALLY be able to give them what they are looking for.
There’s an absolute art to creating a wildly successful lead capture page. If you learn to master capturing leads, you will have an endless list of potential business partners and customers.
Your squeeze page is the neon light on the highway. Make it stand out and let the passerby have a good look at you. Once they are in, give them a welcome drink and be able to let them know RIGHT AWAY that they’re in the right place. Be sincere. Follow these simple steps and you will see the number of visitors jump and the conversion ratio leap ahead.
If you don’t have much time, a good friend of mine, Jonathan Budd, created a unique and easy to use system where you can literally have your capture page up and running from day 1. You can take advantage of “ready to go”, high converting pages, or personalize them to suit your needs. The best part is you can check it out and put it to action for an entire month for $1. You can check it out here.